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Episode 007: Melanie Frogozo on a Referrals, Specialization and Delegation

By January 9, 2024May 31st, 2024Podcast
Episode Show Notes

Today we are going to San Antonio, Texas where our guest recently celebrated her 10th year of practice ownership. We extend a hearty congratulations to Dr. Melanie Frogozo, OD, FAAO, FSLS, Diplomate CCLRT and Director of the Contact Lens Institute at Alamo Eye Care and her team.

With her help we are going to explore how she achieved 600% growth: grew from 4 to 14 teammates, and added two satellite locations all while her practice was surrounded by Walmart, Costco, Sam’s Club, Vision Works, Lenscrafters and Eyemart Express.

Her success is due to a number of factors including specialization, a very strong referral network and teamwork. We will go into a lot of detail about these areas. If you listen carefully, you will hear her speak of some seemingly little things that make a big difference. A lot of it has to do with strong leadership. In the words of best-selling business author Jim Collins, Dr. Frogozo is a clock builder and not a time teller.

Alamo Eye Care website –
Contact Lens Institute of San Antonio website –

Eaglet Eye website –
Contact Eaglet Eye for a virtual demonstration –

Is there someone you would like to us to interview for the podcast? Is there subject matter you would like us to explore? Contact me… Ted Newill at with your thoughts.