The purpose of this podcast is to help listeners build successful specialty lens practices. To do this our guest experts share pearls of wisdom related to marketing and practice management. When we interview these experts, we frequently dig into the story of their career and when you listen you will find yourself reflecting on your own story and/or what you want your story to be. Then we explore the strategies and tactics they have implemented to build their specialty lens practices.

You should learn something interesting in each episode. We will also talk to experts and vendors in specific areas of coding, practice management and practice marketing. Do we talk about the Eye Surface Profiler (ESP)? Of course, it comes up when we talk about helpful technologies. And, some of our guests have good tips related to the ESP. However, that is not the purpose of this podcast.